The Goal Report is an optional report displaying conversions which have reached one or several additional goals / milestones such as the percentage of conversions that generated a purchase, that completed a tutorial or have logged in three times. Red lines represent lower than expected average, yellow similar and green above expected averages on a product level.

FYI: Goals can also be used for Conversion Whitelisting of a VPN, Duplicate IP that later one reached a specific goal. 

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