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Hi Firstname,

Unfortunately, I have to inform you that your traffic has a very high percentage (add percentage) of old device traffic. From our past analysis users coming from excessive old devices show very low retention / purchase rates and are associated with fraudulent traffic.

We understand that a few users use older devices of our overall traffic but at this high percentage, we cannot pay for this. If you have any doubts check our conversion export and confirm this by looking OS Distribution Stats.

Old Devices Stats

Please exclude this source from future traffic.

Best regards,

For more information on Excessive Old Devices please click here.

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