| Parameter | Macro | Note |
|---|---|---|
| advertiser | {advertiser} |
Advertiser |
| publisher | {publisher} |
Publisher / Affiliate |
| offer | {offer} |
Offer / Campaign |
| sub_id | {sub_id} |
Sub source / subid |
| sub_id_2 | {sub_id_2} |
Additional sub sources |
| sub_id_3 | {sub_id_3} |
Additional sub sources |
| sub_id_4 | {sub_id_4} |
Additional sub sources |
| sub_id_5 | {sub_id_5} |
Additional sub sources |
| sub_id_6 | {sub_id_6} |
Additional sub sources |
| device_id | {device_id} |
Device ID macro – IDFA / GAID |
| user_agent | {user_agent} |
User Agent |
| transaction_id | {transaction_id} |
24Metrics unique click_id (internal) |
| external_transaction_id | {external_transaction_id} |
Affiliate unique click_id (external) |
| os | {os} |
Operating system |
| os_version | {os_version} |
Operating system version |
| browser | {browser} |
Browser type |
| browser_version | {browser_version} |
Browser version |
| browser_languages | {browser_languages} |
Browser language |
| date_time | {date_time} |
Date time format YYYY-MM-DD hh:mm:ss |
| unix_time | {unix_time} |
Unix Time Stamp |
| geo_city | {geo_city} |
City |
| geo_country | {geo_country} |
Country |
| status | {status} |
Click rejection / approval status |
| rejection_reason | {rejection_reason} |
Click rejection reason |
| all_rejection_reasons | {all_rejection_reasons} |
All rejection reasons sent as Array |
| referer_domain | {referer_domain} |
Referer domain |
| publisher_email | {publisher_email} |
Hashed publisher email |
| publisher_email_domain | {publisher_email_domain} |
Hashed publisher email domain |
| bundle_id | {bundle_id} |
App bundle id |
| random | {random,1,99999} |
Random number with range {random,min,max} |
| revenue | {revenue} |
Revenue data |
| payout | {payout} |
Payout data |
| isp | {isp} |
Internet Service Provider |
| ip_address | {ip_adress} |
IPv4 Address |
| Parameter | Macro | Note |
|---|---|---|
| advertiser= | {advertiser} |
Advertiser |
| publisher= | {publisher} |
Publisher / Affiliate |
| offer= | {offer} |
Offer / Campaign |
| sub_id= | {sub_id} |
Sub source / subid |
| sub_id_2= | {sub_id_2} |
Additional sub sources |
| sub_id_3= | {sub_id_3} |
Additional sub sources |
| sub_id_4= | {sub_id_4} |
Additional sub sources |
| sub_id_5= | {sub_id_5} |
Additional sub sources |
| sub_id_6= | {sub_id_6} |
Additional sub sources |
| device_id= | {device_id} |
Device ID macro – IDFA / GAID |
| user_agent= | {user_agent} |
User Agent |
| click_time= | {click_time} |
Click time |
| conversion_time= | {conversion_time} |
Conversion time |
| begin_install_time= | {begin_install_time} |
Begin Install Time (if available) |
| finish_install_time= | {finish_install_time} |
Finish Install Time (if available) |
| session_time= | {session_time} |
Session time (CTIT) in seconds |
| conversion_ip= | {conversion_ip} |
Conversion IP address |
| external_transaction_id= | {external_transaction_id} |
Affiliate unique click/transaction ID (external) |
| third_party_rejected_reason= | {third_party_rejected_reason} |
Rejected by 3rd party platforms (e.g. capping, fraud, etc.) |
| rejection_reason= | {rejection_reason} |
Advanced Rejection Reason |
| browser_languages= | {browser_languages} |
Browser language |
| purchase_value= | {purchase_value} |
Purchase value |
| revenue= | {revenue} |
Revenue |
| payout= | {payout} |
Payout |