¶ Compliance Checks
In the fast-evolving world of digital advertising, ensuring ad quality and safeguarding users from harmful content is critical. Compliance checks play a pivotal role in achieving this goal by ensuring that the referrer URL aligns with established rules and standards, effectively filtering out undesirable or harmful sources.
The primary objective is to uphold the integrity of the advertising ecosystem, identifying and removing non-compliant sources that could compromise its quality and safety.
¶ Key Components
24Metrics employs preconfigured categories to classify websites based on their content and associated risks. These categories include:
- Torrent Sites: Platforms known for distributing pirated content, such as
ThePirateBay.org. - Fraud: Websites linked to scams, deceptive practices, or other fraudulent activities.
- Drugs: Sites promoting illegal drug sales or distribution.
- Proxy: Services enabling users to bypass content filters.
- Adult: Websites featuring explicit sexual content or adult material.
¶ AI Crawler
Our AI-enabled crawler helps detect sensitive traffic sources by:
- Scanning URLs for blacklisted categories.
- Using keywords to block matching URLs, such as those related to sexual content, illegal activities, or torrents.
This automated filter ensures swift identification and handling of non-compliant domains and URLs.
¶ Referer Keywords
To refine the compliance process, custom keywords tailored to the referrer URL can be added. These keywords enhance the system’s ability to identify and filter specific types of content.
For instance, keywords like "adult" or "torrent" can be used to meet compliance standards. This targeted approach allows for more precise and effective checks.
¶ How It Works
The compliance check process involves a detailed analysis of the referrer field using predefined categories and custom keywords:
- Data Collection: The system captures the referrer URL when an ad request is received.
- Screening: The URL is analyzed against the preconfigured categories and custom keywords, such as Torrent, Fraud, Drugs, Proxy, or Adult content.
- Matching: URLs matching these categories or containing specified keywords are flagged or blocked to ensure only compliant traffic proceeds.
- Action: Based on the match severity, actions are taken, such as blocking traffic from known fraud sites or flagging questionable content for review.
By conducting these compliance checks, 24Metrics effectively filters out harmful or non-compliant traffic, safeguarding the ad network’s quality and reliability.
¶ Block by Referrer Categories
Reject traffic based on the categorized nature of the referring domain. Our AI crawler analyzes domain content and labels it into categories.
- Fraud
- Drugs
- P2P/Streaming
- Hate Speech
- Adult
¶ Block by matching keywords
You can block traffic from specific referrer URLs by defining keywords. If any of the defined keywords are found in the referring domain’s URL, the traffic is blocked.
Example:
- Adding
torrentwill block traffic fromhttps://mytorrentdomain.com - Adding
casinowill blockhttps://free-casino-games.net
You can define up to 100 keywords in this filter.
¶ Block by matching keywords groups
For large-scale blocking and easier management, use Keyword Groups:
- A Keyword Group is a collection of keywords (up to 10,000 entries) that can be managed centrally and applied across multiple filters.
- A TXT format can be uploaded containing one keyword per each line.
- Maximum 10 groups can be created and used simultaneously.
This is ideal if you’re handling many campaigns, geos, or verticals and want unified keyword control.
¶ Importance of Compliance Checks
Ensuring Ad Quality
High-quality ads foster user trust and engagement. Compliance checks ensure that ads remain unassociated with harmful or inappropriate content, securing their placement in safe environments.
Protecting Users
User safety is paramount in digital advertising. Compliance checks block malicious content, scams, and inappropriate material, creating a safer online experience.
Maintaining Advertiser Reputation
Advertisers risk damaging their reputation when their ads appear alongside harmful content. Compliance checks help protect their brand by ensuring ad placement on trustworthy sites.
Enhancing Data Accuracy
Non-compliant traffic can distort ad performance data. By filtering out such sources, compliance checks ensure reliable insights and better decision-making.
¶ Conclusion
Compliance checks are fundamental to maintaining ad quality and ensuring a secure digital advertising ecosystem. By leveraging preconfigured categories and custom keywords, 24Metrics efficiently screens and filters traffic, safeguarding users, preserving advertiser reputations, and ensuring data accuracy.
As digital advertising continues to evolve, robust compliance measures are essential for delivering a safe, effective, and trustworthy advertising service.