This Sub ID Validity Check filter is designed to block clicks with invalid Sub IDs and can be applied to both clicks and conversions. You can configure what qualifies as a valid Sub ID through the filter settings.

- Accept Numbers Only: Enable this option to restrict accepted Sub IDs to numerical values only.
- Minimum Length: Define the shortest number of characters a Sub ID must have to be considered valid.
- Maximum Length: Set the longest number of characters a Sub ID can have to be accepted.
- Maximum Unique Sub IDs: Specify the maximum number of distinct Sub IDs allowed. When this threshold is exceeded, the report will flag the issue with a
TOO_MANY_UNIQUE_SUB_ID
warning.
- Unified Sub ID: If clicks fail the Sub ID validation (due to exceeding the maximum unique Sub IDs), they will be redirected to the advertiser using a predefined unified Sub ID value set here.
Additional Note
This filter is also applicable to conversions, ensuring consistent validation across both clicks and conversion events.