¶ Wrong Install Time Filter
This filter is specifically designed for Mobile App Install events, addressing potential mismatches related to SDK Fraud. It is integrated with Adjust but can also work with the following parameters:
begin_install_timefinish_install_timelanding_page_time
¶ Setup
The filter includes a configurable tolerance in seconds, which prevents conversions from being flagged despite slight technical discrepancies in time recordings. By default, this tolerance is set to 5 seconds.
¶ Parameters Considered
- Install Begin Time
- Install Finish Time
- Landing Page Time (optional extra parameter)
- Conversion Time
- Click Time
¶ Validation Checks
The filter performs the following sequential checks to identify potential anomalies:
Begin Install Time Validation:
Ensures that: Begin Install Time < Install Finish Time (+ Tolerance)
Landing Page Time Validation:
Ensures that: Landing Page Time < Install Begin Time (+ Tolerance)
Install Finish Time Validation:
Ensures that: Install Finish Time < Conversion Time (+ Tolerance)
Click Time Validation:
Ensures that: Click Time < Landing Page Time (+ Tolerance)
By systematically applying these checks, the filter identifies and flags events that deviate from expected behavior, ensuring the integrity of reported app install conversions.