¶ Google Ads Integration
Enhance your campaigns with 24Metrics' powerful fraud detection and optimization tools. The Google Ads Integration allows you to automatically screen traffic, block fraudulent clicks, and optimize ad spend by leveraging real-time fraud analysis.
Detect invalid traffic, reduce wasted budgets, and improve conversion accuracy with seamless data synchronization between Google Ads and 24Metrics. Stay ahead of ad fraud and maximize your campaign performance with advanced fraud prevention and actionable insights.
¶ Create the Google Ads Integration
- Go to Integrations section from the main menu.
- Click +Create.
- Select Google Ads Integration from the integration type options.
- Give your integration a name then click Save & Proceed to Setup.
¶ Customer ID Setup
- Log in to your Google Ads account
- Copy your Customer ID from the top right corner of your Google Ads account
- Return to 24Metrics and paste the ID into the Google Ads Customer ID field
- Click Send Link Request
- Accept Link Request in Google Ads
¶ Google Ads Confirmation
- In your Google Ads account, navigate to Admin → Access and Security → Managers
- Locate the Link request from 24Metrics and Click Accept
¶ Google Ads IP Exclusion Effect
- Create clicks via HTML using different click ips.
Option 1: Manually addclick_ip: '{ip_address}'in theASP.pageClickfunction
Option 2: Try a different VPN connection for each click.<script> (function() { var script = document.createElement('script'); script.src = 'https://cdn.fstrk.net/lib/index.js'; script.async = true; script.onload = function() { ASP.pageClick({ integrationID: '{integration_id}', click_ip: '{ip_address}' }); }; document.head.appendChild(script); })(); </script> - Allow a few moments for processing, then review the Click Report page to verify that the clicks are being accurately recorded in the table.
- In your Google Ads account, navigate to Admin → Account Settings → IP Exclusions. Here you can see the list of excluded IP addresses that have been added by 24Metrics based on the fraud detection results.
¶ Additional Configuration Options
Once your integration is complete, you can configure the following options:
-
Active: Toggle this switch to activate or deactivate the integration. When deactivated, click and conversion screening will stop.
-
Enable IP Privacy: When enabled, IP addresses will be obfuscated in all reports and data exports for enhanced privacy compliance.
-
Blocking Strategy for Fraud Clicks:
- Redirect to Fallback URL: rejected clicks will be redirected to a custom URL.
- Blank Page: rejected clicks will be redirected to a blank page.
-
Javascript:
Generate a Javascript Integration script for real-time screening of clicks and conversions by selecting the desired options and parameters.
Adding this code to your web page will automatically execute it:- Define the additional parameters.
- Copy the script.
- Embed it on the landing page in the
<body>HTML section.
- Global Filters:
- Define your screening filters based on your fraud detection requirements.
- Optionally, select a pre-defined rule set to match your screening goals.
- Click Save after configuring your filters.
- Report Labels
Allow users to assign custom, human-readable names to AdGroup (Offer) or Placement (Publisher) IDs. Instead of raw IDs, assigned labels will be shown in the reports for better clarity.
