Duplicate User Detection

Duplicate User Detection filter (former Duplicate Click) is blocking duplicate users that clicked the same Offer more times then the defined settings. Identified duplicateds will be then blocked/rejected or redirected, according to your integation settings.

The filter also includes various data-point for screening the duplicates:

1. IPv4
2. IPv6
3. UUID
4. Fingerprint
5. Device ID
6. User-Agent in IPv4 Checks

Configuration Options:

Number of allowed duplicates:

• Number of maximum allowed Clicks from the same User within the allowed time frame

Lookback Time (in hours)

• The settings will be applied within the defined time frame, for example, during 24 hours.

Check on Offer Level: screening across all Offers

• The settings will be applied considering the offers only. For example: if the duplicates value is 2 then only 2  duplicates will be accepted on the same offer from all sources combined.

Check on Publisher Level: screening across all publishers

• The settings will be applied considering the publishers only. For example: if the duplicates value is 2 then only 2 duplicates will be accepted from each publisher for all offers combined.

Check on Subid Level (use with caution) - duplicate screening from each SubID separately

• The settings will be applied considering the Subid only. For example: if the duplicates value is 2 then each Subid is allowed 2 duplicates globally

NOTE:
The 3 options above, Publisher Level, Offer Level and SubID Level can work together. For example, 2 duplicates allowed means 2 clicks are accepted from each Subid (Sub-publisher) and for each offer.

Data Points

The Duplicate User Detection filter is using various Data Points that can be selected for the screening.

How to define different rules ofr different data points:

One rule can be defined using all data points together OR various rules can be created with different values can be created for each Data-Point and apply it on Offer, Publishr and/or SubID level as well.

• Click on + CREATE NEW RULE to crate a new set of rules.
• Select the Data Points that the new rules should be applied to
• Set the values as described above for each new rule