AdSecurity parameters:
| CLICK parameters | Note |
|---|---|
| advertiser= | Advertiser macro |
| publisher= | Publisher / Affiliate macro |
| offer= | Offer / Campaign macro |
| sub_id= | Sub source / subid macro |
sub_id_2= sub_id_3= sub_id_4= sub_id_5= sub_id_6= | Additional sub sources / subid |
| device_id= | Device ID macro - IDFA / GAID |
| user_agent= | User Agent |
| transaction_id= | 24Metrics unique click/transaction id (internal) |
| external_transaction_id= | Affiliate unique click/transaction id (external) |
| os= | Operative system |
| os_version= | Operative system version |
| browser= | Brower type |
| browser_version= | Browser version |
| browser_language= | Browser language |
| date_time= | |
| unix_time= | |
| geo_city= | |
| geo_country= | |
| status= | Click rejection / approval status |
| rejection_reason= | Click rejection reason |
| bundle_id= | |
| random= |
| CONVERSION parameters | Note |
|---|---|
| advertiser= | Advertiser macro |
| publisher= | Publisher macro |
| offer= | Offer macro |
| sub_id= | Sub source / subid macro |
sub_id_2= sub_id_3= sub_id_4= sub_id_5= sub_id_6= | Additional sub sources / subid |
| device_id= | Device ID macro - IDFA / GAID |
| user_agent= | User Agent |
| click_time= | Click time |
| conversion_time= | Conversion time |
| session_time= | Session time (click to conversion) |
| conversion_ip= | Conversion IP address |
| external_transaction_id= | Affiliate unique click/transaction id (external) |
| third_party_rejected_reason= | Any rejections from 3rd Party platform (e.g. Cappings, other type of 3rd party Fraud Reasons) |
| browser_languages= | Browser language |
| purchase_value= | |
| revenue= | |
| payout= |
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