AdSecurity Tracking Setup

Overview

AdSecurity Tracking integrates tracking, fraud detection, and optimization into one platform. To activate it, you need to create an AdSecurity Tracking integration, configure basic settings including a fallback URL and postback parameters, set up a custom tracking domain with fingerprinting, and activate fraud screening filters.

Step 1: Creating an AdSecurity Tracking Integration

Navigate to Integrations:

• Go to your platform dashboard.
• Click on Integrations in the main menu.
• Select +New Integration.

Select AdSecurity Tracking Platform:

• From the list of available platforms, choose AdSecurity Tracking.
• Click Save to add the integration.

Step 2: Configuring Basic Settings

Set a Global Fallback URL:

• In the integration settings, locate the Global Fallback URL field.
• Enter a URL that should be used if the primary tracking URL fails.
• Save the settings.

Global Conversion Settings:

- Postback URL is also available on Offer level. Navigate to Offer settings -> General TAB -> Conversion Tracking.
- Image Pixel and Clickless conversio tracking is available as well in the same section.

• Proceed to the Conversion Settings section.
• Define the postback parameters, including the necessary macros and tokens to be sent upon conversion.
• Ensure all mandatory fields are completed.

Step 3: Custom Domain Setup

Add a Tracking Domain:

Note: for testing purpose only, you may utilize the provided default domain to test your configuration before going live

• Go to Domain Setup in the dashboard.
• Click on +Add a Tracking Domain.
• Enter your desired domain name
• Save the settings.

Update DNS Settings:

• Copy the provided CNAME values.
• Access your domain registrar’s DNS settings.
• Add the CNAME records as provided by the platform.
• Save the changes in your DNS settings.
• Note that, depending on your hosting, the new DNS settings might take between 5 to 30 min to update.
  Experiencing down time, SSL error or 404 error in this time frame is normal.

Step 4: Activating Fraud Screening

Access Filters/Targeting:

• Navigate to Filters/Targeting from the main menu.
• Select the AdSecurity Tracking integration you just created.
• Create custom filter groups by clicking on +New Filter Group
• Set rules to detect and prevent fraudulent activities such as invalid clicks, conversions and/or impressions.

Apply Filter Groups:

• Go to the Offer Page.
• Select and offer, go to Fraud Detection TAB
• Select and apply a filter groups to your offer.
• Note: fraud detection can also be applied on Events. An event must be defined in offer setting first.

Additional Support

• Contact your Account Manager for personalized assistance during the setup process.