Utilising ISP Filters for Enhanced Fraud Detection

The ISP filter allows blibking clicks from specific ISPs known for fraudulent activities. By maintaining a blacklist of such ISPs, the filter can prevent invalid clicks and protect ad campaigns from being undermined by fraudsters. This filter works by adding the ISP's name to a blacklist, which then blocks any clicks originating from these sources.

Strategies to optimise click  fraud detection

Leverage ISP data for targeting:

Utilise ISP data to refine your audience targeting. This ensures that your ads are shown to users in regions with higher engagement and conversion rates, maximising the efficiency of your ad spend.

Monitor ISP performance:

Regularly assess the performance of different ISPs in delivering your ads. Identify ISPs that consistently underperform and consider adjusting your bidding strategy or excluding them from your campaigns.

Constantly optimise other fraud detection filters:

Make use of all other advanced fraud detection filters and rules available within the 24 Metrics platform to identify and mitigate fraudulent activities. This not only safeguards your budget but also ensures the integrity of your campaign metrics.

Optimise for Speed:

Ensure that your landing pages are optimised for quick loading across various ISPs. This includes compressing images, leveraging browser caching, and using Content Delivery Networks (CDNs) to deliver content faster.

Analyse and Adapt:

Continuously analyse the performance of your ad campaigns, focusing on the ISP data. Use these insights to adapt your strategies, improve targeting, and enhance user experience, ultimately driving higher conversion rates.

Conclusion

ISPs play a critical role in the success of click and conversion ad campaigns. By leveraging ISP data for targeting, monitoring performance, implementing fraud detection features like ISP filters, and optimising for speed, you can significantly improve your campaign outcomes.

Stay vigilant, adapt to the data insights, and ensure your ads reach the right audience in the best possible manner.