24Metrics AdSecurity fraud detection filters

How To: General filter configuration

In the ever-evolving landscape of digital advertising, ensuring the click fraud and conversion fraud detection is crucial. 24Metrics AdSecurity platform offers a robust suite of rules designed to maintain the quality and authenticity of the traffic.

Fraud detection levels:

Click Fraud Detection:

• 24Metrics Adsecurity filters such as Emulator and Bots, VPN/Proxy, and Click Flooding are specifically designed for detecting and blocking fraudulent clicks, ensuring that only genuine results are counted.

Conversion Fraud Detection:

• Conversion fraud detection is addressed through filters like VPN and Residential VPN detection, Device Anomaly Detection, Session Time, Click Spam which validate conversion data and block fraudulent conversions.

Impression Fraud Screening:

• The Compliance Checks and Device Anomaly Detection filters help in screening and blocking fraudulent impressions, maintaining the integrity of ad impressions. Specific filters for impression fraud screening are also invoved such as User Frequency Check, Site URL and Impression Flooding.

Affiliate Traffic Fraud Detection:

• Custom Filter Groups allow for specific rules to be applied to different affiliates, ensuring targeted fraud detection and maintaining the quality of affiliate traffic. Using specific settings for affiliate fraud detection allows you to customized the filters for targeted IP addresses screening and malicious bot traffic in general.

General Filter Configuration

The foundation of 24Metrics fraud detection is its configurable fraud filters groups. Each fraud screening integration comes with a default Global Filter Group, which applies a set of rules across all traffic.

Custom Filter Groups instead, can be created to address specific needs for different advertisers, offers, or publishers, allowing for tailored prevention strategies for fraudulent behavior and non human traffic.

Preset Fraud Filters

24Metrics provides several “best practice” presets for fraud filters configurations to help with speeding the setup process:

Mobile CPI:

• Includes rules for emulators and spam bots, VPN and residential Proxy detection, duplicate clicks, search engine bots and more.

LeadGen:

• Features emulators and bot traffic detection, proxy, residential VPN, duplicate user detection, among other fraud filters.

CPC Campaign:

• Combines a set of fraud filters optimized to separate click fraud from a real user. The traffic screening allows a click from a legitimate user to reach the target whilest bot clicks, emulators and everything related with click fraud is blocked or redirected.
• These presets cater to different campaign types, ensuring optimal click fraud detection across various marketing strategies.

Key Fraud Filters and Their Functions

Emulator and Bots:

• This filter detects and rejects traffic from emulators and malicious bots by analyzing user agents and browser data against an IP addresses database.

VPN/Proxy:

• Blocks clicks from VPNs, proxies and Residential VPNs.The configuration options may also include a minimum click count, threshold percentage, and look-back time under request.

Click Flooding:

• Designed to prevent ad fraud and any malicious bot traffic from excessive click reporting, this filter blocks fraudulent clicks aimed at capturing organic traffic attribution.

Compliance Checks:

1. Ensures traffic complies with predefined categories and keywords, blocking traffic from undesirable sources like torrent or adult sites.

Sub ID Validity Check:

• Validates Sub IDs based on length and character type, rejecting invalid IDs to maintain traffic integrity. It also limits the number of unique values for SubID.

Device Anomaly Detection:

• Often, bot traffic and potentially fraudulent transactions are performed via outdated devices. The filter will soort out the internet traffic from outdated devices by setting thresholds based on device age, Operating System version, and browser version.

Duplicate User Detection:

• Identifies and blocks duplicate clicks and conversions from the same user using various data points like IP addresses, device ID, Fingerprint, Unique User ID, browser data and user agent.

Custom Filter Groups

• Creating custom filter groups allows for precise control over fraud detection rules for specific sources. This flexibility is crucial for managing diverse traffic patterns and ensuring each advertiser or offer receives appropriate protection against bot traffic, click fraud, security vulnerabilities and any kind of fraudulent transactions in terms of clicks, impressions, conversions and evets.

Conclusion

24Metrics AdSecurity platform provides a comprehensive set of tools for detecting and preventing click, conversion, and impression fraud. By leveraging global and custom filter groups, preset strategies, and specific fraud filters, advertisers can ensure their campaigns run with high integrity and effectiveness.

When do I need 24Metrics Adsecurity?

This is a question that only has one single answer: Always. The tool can be used to monitor the internet traffic for better optimization and quality improvement and it is essential when at least one of the following conditions are met:

• You need a bot management solution to reduce bot traffic and gain access to better sources.
• Reduce cpc costs and increase conversion rate.
• Control click and conversion cappings in real time.
• Monetize all traffic by automatically redirecting the rejected clicks to another network.
• Limit the amount of VPN traffic reaching the offers.
• Identify patterns indicating the presence of non human traffic and collect clean data only.
• Detect click fraud before it reaches the offer and boost your financial gain.
• Controll app installs on large scale and increase the value of your network.
• Detect in real time malicious bots and search engine bots.

For a detailed guide on setting up and configuring these filters, visit the 24Metrics help center.