Google Ads

Enhance your Google Ads campaigns with 24Metrics' powerful fraud detection and optimization tools. This integration allows you to automatically screen traffic, block fraudulent clicks, and optimize ad spend by leveraging real-time fraud analysis.

Detect invalid traffic, reduce wasted budgets, and improve conversion accuracy with seamless data synchronization between Google Ads and 24Metrics. Stay ahead of ad fraud and maximize your campaign performance with advanced fraud prevention and actionable insights.

Create the integration

• Go to Integrations -> +Create
• Assign an integration name (can be edited later as well)
• Select Google Ads
• Click Save and Proceed to Setup

Customer ID setup

• Connect to your Google Ads account and copy the Customer ID
• Insert the ID in 24Metrics
• Click Send Link Request

Note: Your customer ID is displayed in the top right corner of your Google Ads account.

Google Ads confirmation

• Go to Google Ads account  Admin > Access and Security > Managers
• You should see a request from 24Metrics, click Accept

Screening filters setup

• Return to 24Metrics integration flow to continue the process:
• Define the Filters for the screening
• You may also select one of the pre-defined set of rules to match your screening goals
• Click Save to continue.

Tracking Template

Your connection between 24Metrics and Google Ads was established.

The last step will help you setting up your tracking template so you can start screening the traffic via 24Metrics.

• Go to your integration in 24Metrics
• Copy the tracking URL template
• In your Google Ads account, go to Admin > Account Setings > Tracking
• Paste the Tracking Template URL and Save

• Return to your 24Metrics integration and click Sync Tracking URL

Additional integration options:

• Active: the switch will allow the deactivation of the integration and it will stop the click screening
• Enable IP privacy: When enabled, the IP address will be obfuscated in all reports and data exports