Fraud Detection for clicks, conversions and impressions

 24Metrics AdSecurity Tracking Platform comes with an advanced built-in anti-fraud system.

Offers can be screened in real time for fraudulent traffic and flagged based on the rules/filters defined on various levels:

• click screening
• conversions screenig
• impression screening
• events screening

NOTE:  In orde to activate the fraud screening on an offer, there are 2 steps to follow:

1. create a filter group (a set of screening rules)
2. assign the filter group to the selected offer/s

1. How to Create a Filter Group?

First you need to create a group of filters (rules) and then apply it to selected offers:

• go to Filters/Targeting menu
• select the tracking/attribution integration (in case other integrations are also available)
• click on +New Fraud Filter
  
  

• fill in a Fraud Fiter Name
• set the filters for Clicks
• set the filters for Conversions
• set the filters for Impressions
• click Create FIlter Group button to save the settings

2. How to Assign a Filter Group to an offer (2 options)?

Once a Filter Group is created (save and refresh) follow option A or B:

    A. The offers can be added to the group from the Select Offer drop-down menu:

        B. The filter group can be assigned to the offer from: Offers Menu --> Select an offer -->  Fraud Detection TAB:

• go to Fraud Detection TAB --> Filter Groups section
• select the Filter Group from the dropdown menu
• click Assign