How to generate a Tracking Link

Tracking links are essential for monitoring the performance of your marketing campaigns. This guide provides a comprehensive step-by-step process to generate a tracking link using the 24metrics platform. By following these instructions, you can easily create and customize tracking links for your offers, ensuring accurate tracking and reporting of your campaign metrics.

In this article:

1. How to generate a tracking link from the offer overview page
2. How to generate a tracking link from offer settins
3. Tracking link types

How to Generate a Tracking Link

1. Generate a Tracking Link from Offers Overview Page

• Go to the Offers menu.
• On the offer overview page, Click Get Tracking Link for the selected offer.
• Select the Publisher.
• Define a Sub_ID (optional but recommended).
• Define a Landing Page (optional).
• Select a Domain (default integration domain will be used if none is selected).
• Select the Tracking Mode: Clicks or Impressions
• Add additional parameters if needed by clicking the green-highlighted options.
• Copy and share the generated tracking link.

2. Generate a Tracking Link from Offers Settings

• Go to the Offers menu.
• Select an offer.
• Navigate to the Generate Tracking Link section and expand the tab.
• Follow the same steps as from the Offers Overview page:
  • Select Publisher
  • Define a Sub_ID (optional but recommended)
  • Define a Landing Page (optional)
  • Select Domain (default integration domain if none selected)
  • Select the Tracking Mode: Clicks or Impressions
  • Add additional parameters as needed.

3. Tracking Link Types

There are 3 types of tracking links you may sue for different cases:

• Standard: comon use for all cases
• JavaScript Link: same as standard link. It add Fingeprinting and UUID for better screening with the fraud filters.
• Test Link: used for testing the tracking before going live. It ignores any targeting or capping settings.