These parameters and macros are used for click and conversion tracking and postback setup.
| Parameter |
Macro |
Note |
advertiser |
{advertiser} |
Advertiser |
publisher |
{publisher} |
Publisher / Affiliate |
offer |
{offer} |
Offer / Campaign |
sub_id |
{sub_id} |
Sub source / subid |
sub_id_2 |
{sub_id_2} |
Additional sub sources |
sub_id_3 |
{sub_id_3} |
Additional sub sources |
sub_id_4 |
{sub_id_4} |
Additional sub sources |
sub_id_5 |
{sub_id_5} |
Additional sub sources |
sub_id_6 |
{sub_id_6} |
Additional sub sources |
device_id |
{device_id} |
Device ID macro: IDFA / GAID |
user_agent |
{user_agent} |
User Agent |
transaction_id |
{transaction_id} |
24metrics unique click_id (internal) |
external_transaction_id |
{external_transaction_id} |
Affiliate unique click_id (external) |
os |
{os} |
Operating system |
os_version |
{os_version} |
Operating system version |
browser |
{browser} |
Browser type |
browser_version |
{browser_version} |
Browser version |
browser_languages |
{browser_languages} |
Browser language |
date_time |
{date_time} |
Date time format YYYY-MM-DD hh:mm:ss |
unix_time |
{unix_time} |
Unix Time Stamp |
geo_city |
{geo_city} |
City |
geo_country |
{geo_country} |
Country |
status |
{status} |
Click rejection / approval status |
rejection_reason |
{rejection_reason} |
Click rejection reason |
all_rejection_reasons |
{all_rejection_reasons} |
All rejection reasons sent as Array |
referer_domain |
{referer_domain} |
Referer domain |
publisher_email |
{publisher_email} |
Hashed publisher email |
publisher_email_domain |
{publisher_email_domain} |
Hashed publisher email domain |
bundle_id |
{bundle_id} |
App bundle id |
random |
{random,1,99999} |
Random number with range {random,min,max} |
revenue |
{revenue} |
Revenue data |
payout |
{payout} |
Payout data |
isp |
{isp} |
Internet Service Provider |
ip_address |
{ip_adress} |
IPv4 Address |
| Parameter |
Macro |
Note |
advertiser= |
{advertiser} |
Advertiser |
publisher= |
{publisher} |
Publisher / Affiliate |
offer= |
{offer} |
Offer / Campaign |
sub_id= |
{sub_id} |
Sub source / subid |
sub_id_2= |
{sub_id_2} |
Additional sub sources |
sub_id_3= |
{sub_id_3} |
Additional sub sources |
sub_id_4= |
{sub_id_4} |
Additional sub sources |
sub_id_5= |
{sub_id_5} |
Additional sub sources |
sub_id_6= |
{sub_id_6} |
Additional sub sources |
device_id= |
{device_id} |
Device ID macro: IDFA / GAID |
user_agent= |
{user_agent} |
User Agent |
click_time= |
{click_time} |
Click time |
conversion_time= |
{conversion_time} |
Conversion time |
begin_install_time= |
{begin_install_time} |
Begin Install Time (if available) |
finish_install_time= |
{finish_install_time} |
Finish Install Time (if available) |
session_time= |
{session_time} |
Session time (CTIT) in seconds |
conversion_ip= |
{conversion_ip} |
Conversion IP address |
external_transaction_id= |
{external_transaction_id} |
Affiliate unique click/transaction ID (external) |
third_party_rejected_reason= |
{third_party_rejected_reason} |
Rejected by 3rd party platforms (e.g. capping, fraud, etc.) |
rejection_reason= |
{rejection_reason} |
Advanced Rejection Reason |
browser_languages= |
{browser_languages} |
Browser language |
purchase_value= |
{purchase_value} |
Purchase value |
revenue= |
{revenue} |
Revenue |
payout= |
{payout} |
Payout |
