Custom integration

Use a Custom integration when you need tracking links, conversion postbacks, and optional custom domains on your own stack.

1. Create a new integration

1. Open Integrations and click Create.
2. Enter an Integration Name (for example, Demo Custom).
3. Under Select Integration Type, choose Custom.
4. Click Save & Proceed To Setup.

2. Generate tracking links (Tracking tab)

On the Tracking tab, build click, impression, and API links:

1. Choose CLICK, IMPRESSION, or API.
2. Add the parameters you need (for example Offer, Publisher, Sub ID).
3. Select the Default domain or a domain from Domain Setup.
4. Copy the generated tracking URL.

Under Conversion Tracking, switch between Click Lookup, Clickless, and Rejection to build the matching conversion or rejection endpoint.

For backend API screening, see API integration and the separate Click, Conversion, and Impression references. The documented GET /api/event creates a conversion; it does not cover click lookup or rejection updates. Use the generated URL for those separate workflows.

3. Configure redirects (Settings tab)

Open Settings → Redirect & Tracking.

Approved click handling

• Set Send approved Clicks to to your landing URL.
• Optionally add macros with Add Macros to URL.

Rejected click handling

• Keep Block Rejected Clicks enabled to drop rejected traffic, or configure a fallback when your account supports a custom fallback URL.
• Use Forward Extra Parameters to Landing URL when extra query parameters on the tracking link should pass through to the redirect or fallback URL.

Other Settings options

• Active / Enable IP Address Privacy under General.
• Conversion Secure Code and Require Secure Code on Clicks under API Security.
• Optional blacklists or event exclusions for reporting.

4. Rejection endpoint (Tracking tab)

On Tracking → Conversion Tracking → Rejection, generate the rejection URL used to sync third-party rejections back into 24metrics. Map Transaction ID and Rejection Reason (and any other parameters you need), then copy the URL.

5. Optional custom domain (Domain Setup)

1. Open the Domain Setup tab and click Create.
2. Enter a subdomain (for example, track.example.com). Apex domains are not supported.
3. Click Next and add the shown CNAME record at your DNS provider.
4. Wait for verification, then use the domain in the Tracking tab domain selector.

Consult your DNS or hosting provider if you need help adding the CNAME. After the domain is ready, prefer it over the default gateway hostname for production links.

If you also need affiliate tracking and partner management instead of maintaining your own stack, consider Integr8, our separate all-in-one platform with fraud screening powered by 24metrics. It is an alternative to building that stack, not a requirement for this integration.