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Postbacks overview

Postbacks are at the core of accurate conversion tracking in affiliate marketing. Whether you’re troubleshooting rejected conversions, syncing real-time data with partners, or integrating with CRMs, understanding how postbacks work is non-negotiable.

This section covers:

  • Understanding different Postback Types
  • Viewing detailed Postback Logs
  • Configuring Affiliate Postback Setup and firing rules
  • Pushing conversions to CRMs via API
  • Syncing rejection data with external platforms using 3rd Party Rejection Endpoints

Mastering these tools ensures reliable reporting, optimized partner communication, and full control over your conversion flow.

Postback settings

Section titled “Postback settings”
Postback typesChoose impression or conversion postbacks in Postback Manager and understand why the postback type cannot be changed after it is created.
Affiliate postback setupConfigure affiliate postback URLs, click identifiers, macros, approval and rejection firing conditions, rejection reasons, and delivery delays.
Push conversions to a CRMSend conversion data to a CRM through a postback URL, and configure advanced HTTP settings for POST, PUT, or GET requests when required.