Everflow

Caution

Everflow platform does not display in the UI the options for this integration type. In order to move forward, you’ll need to ask the Everflow Support team to activate the options for you. Contact with your Everflow Account Manager or send a request to support@everflow.io and request the activation for the 24Metrics API Setup.

As an alternative to this integration, you can also use the Advanced Integration that does not require any support from Everflow’s end. Contact 24metrics Team for assistance with the advanced setup.

Using the Everflow tracking system to screen clicks and conversions for fraud has been streamlined thanks to a partnership with 24metrics AdSecurity. This guide outlines the steps for integrating these systems to enhance your fraud detection capabilities.

Sign up to 24metrics

Sign Up: First, sign up with 24metrics AdSecurity by following this link.

Create the Everflow API integration

1. Open Integrations and click Create.
2. Enter an Integration Name (for example, Demo Everflow).
3. Under Select Integration Type, choose Everflow in the third-party platform section.
4. Click Save & Proceed To Setup.

The Integration ID appears in the integration instructions. Copy it for the Everflow side of the setup.

Caution

After creating the integration, wait about 30 minutes for backend setup before you send traffic.

Set up screening filters

Open Filter Groups > Filter Groups Management and choose this Everflow integration. Edit the Global row for the fallback filters, or create a custom group for selected sources. Enable the click and conversion checks you need, close each drawer with Done, then select the page-level Save changes action. See Configure filter groups for matching and preset browsing.

Continue the integration in Everflow

1. Login to your Everflow Platform account.

2. Access the Integrations section.

3. Select 24Metrics.

4. Enable the integration by inserting the 24metrics Integration ID and click Save.

   

5. Create a rule to specify your screening criteria.

   Everflow Rule Setup

   

Important - monitoring mode:

For the initial testing or for Monitoring Mode (no blocking), enable the “Ignore Results” option in Everflow.

The Ignore Results setting, when selected, prevents Everflow from blocking traffic and uses 24metrics purely for reporting purposes. For detailed analysis, check the Reports section on the 24metrics platform and adjust the filter settings as needed based on the results.

When this option is not selected, Everflow will invalidate the clicks flagged as fraud by 24metrics.

Monitoring Mode (not blocking) or Live Mode (blocking) is managed in Everflow and not in 24metrics.