Reports and logs overview

Use reports to investigate traffic and recorded screening outcomes. Use delivery and server logs to troubleshoot requests. A rejection is a recorded decision, not independent proof of fraud; a non-rejected record is not necessarily approved for payment.

Statistics documentation

Task	Guide
Compare grouped totals	Overview reports
Inspect individual clicks	Click reports
Inspect conversions and event fields	Conversion reports
Investigate a grouped row	Traffic insights
Troubleshoot outbound HTTP delivery	Postback logs
Inspect inbound request handling	Server logs
Share a filtered report	Shared reports
Export selected fields	Export reports
Retrieve queued exports	Download center
Screen historical conversion records	Bulk conversion import

Investigation example

All examples and screenshots in these guides are illustrative, using fictional Northwind and Blue Harbor records and invented counts, not measured customer incidents. Start with a publisher in Overview, open its Traffic Insights, then compare filtered click or conversion rows. Check filter group matching before interpreting the recorded reasons. Keep delivery failures separate from traffic-quality conclusions.